Unit 1 - Media Products and Audiences

  CALL OF DUTY The first Call of Duty installment was released October 29th 2003. Created by Infinity Ward and published by Activision, CoD was advertised by using many ATL and BTL methods. One being trailers: the trailer wasn't explicitly published on Youtube by Call of Duty however a trailer was created -   - which people loved. This is an ATL method however it didn't reach many people! A BTL method would be posters! Posters and trailers tie-in to attract a larger audience. How do they tie-in? They may have used posters for thumbnails of gameplay and trailers. This is one of the posters and they created it so well. It attracts anyone who likes war, guns, FPS shooters, realism, tanks etc. Having the title so large creates a memory in the viewers mind to not forget it.  Call of Duty: Vanguard was released 5th November 2021 on all platforms! Call fo Duty: Vanguard was advertised by creating trailers in real life and making CGI ones. They also made posters an...

Above The Line involves mass media methods for targeting larger and more general customers. Below The Line involves reaching smaller but more targeted audience.   ATL: Trailers, posters, billboards, merchandise, tie-ins, pop-up ads, web banners BTL: Integrated social media ads, sponsored content, online profiles for the product, targeted ads based on your data

  The Lion King 1994 If I were to advertise for The Lion King, I would sell Disney based news paper and get The Lion King on the front cover, selling it in many different shops. Making it exclusive and cost more. Using social media such as TikTok, Instagram, etc to show the news paper.  I would partner with fast food companies to create specific foods and packaging advertising the film. This would also go viral on social media creating synergy between fast food and the internet. WHAT DID DISNEY DO?: They created posters of Simba walking out of a cave and some different ones. They used a mix of trailers, posters, billboards and social media but an extensive collection of promotional partnerships and event appearances.  How did Disney distribute?: The film was theatrically released in the United States on July 19, 2019, in  IMAX and 3D . It is one of the first theatrical films to be released on Disney+.

 

PRE-PRODUCTION PRODUCTION POST-PRODUCTION

BBC SCRIPT The British Broadcasting Company, as the BBC was originally called, was  formed on the 18 October 1922 by a group of leading wireless manufacturers including Marconi . Daily broadcasting by the BBC began in Marconi's London studio, 2LO, in the Strand, on November 14, 1922. It has the largest broadcaster in the world by number of employees, with about 23,000, staff of whom approximately 19,000 are in public sector broadcasting. Its main responsibility is to  provide impartial public service broadcasting in the UK, Channel Islands and the Isle of Man . BBC is a public corporation of the Department for Digital, Culture, Media & Sport. The BBC is a conglomerate  and is in fact one of the largest cross-media organisations in Europe. Its subsidiaries are: BBC News, BBC Sport, BBC Weather, BBC Television, BBC  Studios, BBC Radio and many more! BBC also controls Dave, Gold, W, Drama, Alibi, Eden and Yesterday! In order to fulfil its mission to inform, educate ...

Domino Records   https://youtu.be/u4GIO_BS8hE SCRIPT The Domino Recording Company was founded in Putney, South West London by Laurence Bell in 1993. The label's start-up capital consisted of a weekly £40 Enterprise Allowance Grant, some demos from friends in the American underground, the idea that self-expression was still possible in the corporate 1990s and a phone and fax machine on the bedroom floor. What are the bands that they own?:    American bands including  Animal Collective, Dirty Projectors, Real Estate and Julia Holter The Companies that are linked to Domino Records are: Geographic Music. Double Six Records. Weird World. Rekords Rekords. How do they distribute?: They release band's discography on streaming platforms as well as creating vinyl records and CDs How they advertised?: Use advertisements on television as well as radio platforms, and streaming platforms. Music may be used in filmmaking to promote their songs, brands and the record company. They m...

   www.youtube.com/watch?v=sLevdkjBb1o Notes from video: The Walt Disney Headquarters company is a conglomerate in Burbank California - this means it owns many smaller subsidiaries businesses, Disney falls in to the top five largest media conglomerate. Some Subsidiaries of Disney -  ESPN, ABC, Lifetime, History, A&E, FX, Marvel Studios and Lucasfilm. Founded 16th October 1923 Disney are able to distribute with ease thanks to their many channels like the  Disney Channel and Disney streaming services such as Disney+ , they also have their own record label Walt Disney Records . They also have their own DVD distribution Walt Disney Studios Home Entertainment. Conglomerate - a company structure with one parent company that owns a number of smaller companies (subsidiaries). The subsidiaries work independently, but still strive for the wider goals and objectives of the parent company. Revenue - money made by the company, before dedu...

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 CANTED MID-POINT CLOSE UP LOW ANGLE LONG SHOT EYE LEVEL EXTREME LONG SHOT EXTREME CLOSE UP OVER THE SHOULDER HIGH ANGLE  BIRD'S EYE