Public Service Broadcaster - BBC

BBC SCRIPT

The British Broadcasting Company, as the BBC was originally called, was formed on the 18 October 1922 by a group of leading wireless manufacturers including Marconi. Daily broadcasting by the BBC began in Marconi's London studio, 2LO, in the Strand, on November 14, 1922. It has the largest broadcaster in the world by number of employees, with about 23,000, staff of whom approximately 19,000 are in public sector broadcasting.

Its main responsibility is to provide impartial public service broadcasting in the UK, Channel Islands and the Isle of Man. BBC is a public corporation of the Department for Digital, Culture, Media & Sport.

The BBC is a conglomerate and is in fact one of the largest cross-media organisations in Europe. Its subsidiaries are:

BBC News, BBC Sport, BBC Weather, BBC Television, BBC Studios, BBC Radio and many more!

BBC also controls Dave, Gold, W, Drama, Alibi, Eden and Yesterday!

In order to fulfil its mission to inform, educate and entertain, the BBC typically distributes the full range of its content and services to platforms. This ensures audiences receive everything they have paid for via the licence fee, including the appropriate Nations and Regions services intended for them.

How big are they as distributors?:

They are the biggest UK distributor of content outside the US studios.

Some of the ways they advertise are:

Advertising in between programme commercial breaks

Sponsorship of a primetime, flagship programme 

Use of product placement/star endorsement.

This is on television but Radio advertising includes:

Local advertising on commercial channels

Use of idents and jingles

Sponsorship of a station or show

Onto The BBC Four, What is its target audience?:

BBC Four's target audience is adults aged 35 and over. Its remit is to 'reflect a range of UK and international arts, music and culture. 

The BBC is funded by the taxpayer, via the license fee and not by the government. This means they are neutral in religion and political stances unlike broadcasters owned by the government, they are biased in some areas.

BBC is a good example of vertical integration as the brand owns and manages other aspects such as there other channels including BBC Two, BBC One, BBC Three, BBC News, CBBC

Disadvantages:

    -It requires a large amount of money as they may need to get new facilities and new employees to work in the facilities

    -The flexibility of some areas will be affected

    -It can cause confusion within the company

    -It is very

 expensive

Advantages:

    -Allows more competitive advantages

    -Gives more control over the business/company

    -Lower cost of transaction

The commercial subsidiary owned by the BBC is BBC Worldwide. Through this company, the BBC makes sales of its various programs and format sales to other companies worldwide. The company own or have shares in various companies that work with the BBC.

Just some facts about the BBC are:

• 91 per cent of UK adults use BBC television, radio or online each week.
• The BBC won 184 major awards in total, including five Golden Globes and 16 Baftas for shows like Bodyguard and Killing Eve in 2019.
• 426 million people access the BBC around the world each week (including World Service, Worldwide and Global News).