Unit 1 - Media Products and Audiences

  1 (a) (i) 1: BBC1 number one's viewer count is substantially larger than BBC2's number one viewer count 2: BBC1 is all "World Cup" football whereas BBC2 has many different TV shows (ii) 1: ITV1 viewer count is similar to ITV2 apart from the anomaly being ITV1 number one which is larger than ITV2 number one. 2: ITV1 has the "World Cup" and "Coronation Street". These two are football and a soap opera whereas ITV2 is all "Love Island" which is a reality show. (b) 1: BBC1 is all World Cup, this could be because of the fact that football is extremely popular, especially in Britain. Therefore, it will bring more viewers even if they are football fans or not. 2: Love Island is popular with a younger audience which makes them almost relate to the people on Love Island as they're not much older. 3: ITV1 and 2 viewer count is quite similar because they are not as popular as the BBC plus the shows are not as popular as the ones shown on BBC1 a...

  YouTube What : a video streaming site where anyone can create a channel and upload content When : 2005 Copyright issues : People try to upload content, like music, that isn’t their own and make money from it.  This might be using the content within their own video or just uploading a copy of something like an album for people to listen to.  If they add monetisation (ads) to it, they’re making money from someone else’s work. Combat : Content ID introduced in 2007.  Automated to detect copyrighted material.  Only really works well if your work is associated with a large conglomerate.  For example, some record labels have multiple copies of entire albums uploaded by people who have nothing to do with the music or the label. Mr Beast : Mr Beast got a copyright strike because in a video his friends sang a few lines of ‘Livin’ on a Prayer’ by Bon Jovi.  He wasn’t told what was causing the video to be taken down and had to sear...

  Napster What : A peer-to-peer file sharing service that allowed people to share MP3s When : 1999-2001 Why : The sharing of music was illegal under copyright.  Many musicians and companies took legal action Metallica : Were the most famous/vocal of those rallying against it.  They had an unreleased, demo version of a song leaked on to it and then played on radio stations. Spotify : This sharing of music took it thoroughly out of the physical realm and into the digital.  It was clear that people wanted to have access to music on a large scale. It inspired Spotify, which is well known for paying artists next to nothing for streams.

  Livingstone and Lunt They say: the needs of a citizen are in conflict with the needs of the consumer, because protection can limit freedom. They noticed that regulating media to protect citizens from harmful content can limit freedom of expression. Consumers have wants, are individuals, seek private benefits from the media, use the language of choice, and require regulation to protect against detriment; citizens have needs, are social,  seek public or social benefits from the media , use the language of rights, and require regulation to promote the public interest. How we’ll use it: The social benefit of piracy and infringing upon copyright law allow citizens to maintain their place within their social group by ensuring they can engage with their social group when discussing particular media. (You could also use them in the audience and sensitive/harmful content section by discussing the idea that simply banning any harmful media is limiting freedom of expression). Seat...

Copyright The   exclusive and assignable legal right, given to the originator for a fixed number of years, to print, publish, perform, film, or record literary, artistic, or musical material . Fair Use States that brief   excerpts of copyright material may, under certain circumstances, be quoted verbatim for purposes such as criticism, news reporting, teaching,   research ,   etc. without   the need for permission from or payment to the copyright holder.

Amy, an 11-year-old girl, joins a group of dancers named "the cuties" at school, and rapidly grows aware of her burgeoning femininity - upsetting her mother and her values in the process . Name: Cuties Release :  2020 (9th September on Netflix) Rating:  BBFC 15 Controversy:  The hyper-sexualisation of young girls Concern:  Netflix released a promotional poster that seemed to glorify the hyper-sexualisation of young girls.  This led to an online outcry to ‘cancel Netflix’, because the assumption was this is what the film was about. Alternative:  The film is actually condemning this.  The poster was a poor choice on Netflix’s part and people shouldn’t make assumptions on a film based on one poster.