Independent - Domino Records

Domino Records 

https://youtu.be/u4GIO_BS8hE

SCRIPT

The Domino Recording Company was founded in Putney, South West London by Laurence Bell in 1993. The label's start-up capital consisted of a weekly £40 Enterprise Allowance Grant, some demos from friends in the American underground, the idea that self-expression was still possible in the corporate 1990s and a phone and fax machine on the bedroom floor.

What are the bands that they own?:  American bands including Animal Collective, Dirty Projectors, Real Estate and Julia Holter

The Companies that are linked to Domino Records are:

• Geographic Music.
• Double Six Records.
• Weird World.
• Rekords Rekords.

How do they distribute?:

They release band's discography on streaming platforms as well as creating vinyl records and CDs

How they advertised?:

Use advertisements on television as well as radio platforms, and streaming platforms. Music may be used in filmmaking to promote their songs, brands and the record company. They may also create infographics about their record company so people learn about it and get interested so they decide to listen.

How they work with other companies?:

Domino Records work overseas in joint ventures with Redeye Distribution to promote, distribute the Arctic Monkeys. This creates vertical and horizontal integration and that creates synergy by using cross media convergence creating lots of profit and increased efficiency.