Unit 1 - Media Products and Audiences

  The hero's journey is a common narrative archetype, or story template, that involves a hero who goes on an adventure, learns a lesson, wins a victory with that newfound knowledge, and then returns home transformed.

Linear - Story is told from beginning to end Circular - Starts at end then jumps back and works back to the end Non-linear - Can flash forward or back to scenes that actually take place in past or future Episodic - Have sections like chapters. This may or may not be in chronological order Fabula - the actual order of events in the story Syuzhet - the order they're told in

  Propp's Character Types: The Dark Knight The Hero - Batman - Protagonist, person who helps and is main character The Villain - Joker - Villain, antagonist, tries to disrupt everything The Dispatcher - Gordon - Relays messages and missions to hero The Helper - Alfred - Helps hero with missions The Princess - Rachel Dawes  The Donor - Lucius Fox  The False Hero - Harvey Dent 

A code is an aspect of a text from which the audience can derive meaning. We can do  this through decoding or deconstructing the text; literally breaking it to pieces. •  Hermeneutic/enigma code - An enigma code is a mystery within a text that is not  immediately answered.  •  Proairetic/action code - Parts of a narrative which are related to things happening.  This code, along with enigma codes can create considerable  suspense.   •  Semantic code - Something within a text that means something, often multiple  meanings. There can be many meanings within a single text. •  Symbolic code - A part of a text that 'stands in' for, or means something else.  •     Referential code - Where a part of a text refers to something outside of the text. This assumes the audience has knowledge of whatever it is that the text is referring to. https:// youtu.be/x2WK_eWihdU?t=57  - Referential Code because Samue...

Claude Levi-Strauss came up with binary opposites.  One of the most common means of structuring a story was through binary opposition, which are elements embedded in narrative and  mis - en -scene, such as good and evil, white and black or old and young . A really obvious example of binary opposition is Captain America and his original nemesis, The Red Skull. Light and Dark - Star Wars, almost every film has light side (Jedis) vs dark side (Sith) visually darker clothing Right and Wrong - Batman and Joker (batman right joker wrong) Good and Evil - 

  Todorov proposed that all narratives (whether that be plays, book, files ect) contain these five fundamental stages in this order: 1.A state of equilibrium (all is as it should be). 2.A disruption of that order by an event. 3.A recognition that the disorder has occurred. 4.An attempt to repair the damage of the disruption. 5.A return or restoration of a NEW equilibrium (it does not have to be the same old system). Todorov - The Dark Knight: Equilibrium: Batman is known in Gotham City Disruption: New kind of villain robs bank with his buddies Recognition: Batman needs to defeat said villain (Joker) Repair: Batman is involved with the capture of Joker however, it backfires and he escapes New Equilibrium: Batman recognises there won't be ordinary villains and the Joker is one that he'll have to keep fighting

The Product: With Spider-Man's identity now revealed, our friendly neighbourhood web-slinger is unmask ed and no longer able to separate his normal life as Peter Parker from the high sta kes of being a superhero. When Peter asks for help from Doctor Strange, the stakes become even more dangerous, forcing him to discover what it truly means to be Spider-Man.   It was a significant film because  t his Spider-Man movie understands what viewers want to see, while addressing characters from their previous films in a serious light . The production companies were, Marvel Studios, Columbia Pictures and Pascal Pictures. The distribution company was  Sony Pictures Entertainment Motion Picture Group . Marketing: Above the Line Advertising - Spider-Man: No Way Home uses trailers and posters to promote their film. Some of this advertising includes: They also use teasers to make the audience interested and intrigued in the film. They show old characters which people have...

 Marketing = how a product is promoted/advertised Distribution = how a product or brand reaches audiences Advertising = Methods in which a product can be promoted Technological Convergence = the interconnectivity of devices which are becoming more multifunctional Synergy = increased efficiency and profit that occurs as a result of vertical and horizontal promotion. Conglomerates are formed to create synergy in order to cross-promote.

 

  Diegetic sound refers to sound that is in the world of the film or tv-show. This includes: dialogue, sound the characters hear and music the characters can hear, ambient sounds, sound effect Non-diegetic sound refers to sound that only the audience can hear and it's supposed to enhance the audiences experience  This includes: voiceovers, underscores, music characters don't hear Baby Driver: Baby Driver uses the song Bellbottoms, it is used in a diegetic way as the main character has earphones, so only he can hear it. There are other diegetic sounds such as police sirens, car driving etc. 

Mise-en-scene is the arrangement of the scenery, props, etc. on the stage of a theatrical production or on the set of a film.  It is essentially the physical elements within a given scene. Mise-en-scene of the image Murder, weapons (on bed, gun), minimalistic (bed backboard is clean, wall is made into perfect squares), formal setting, room is still clean (no blood), wires connected to each victim, suitcase on bed (looks like money or a bomb), everyone dressed formally,  no visible body trauma (mysterious)

  Codes  – Familiar and predictable forms and techniques used by producers when creating media texts.  These are used to communicate ideas or create impressions.  Indicators or signs contained within a product that when identified by the audience create meaning . Conventions  – commonly accepted ways of doing things.  Can be genre specific. Semiotics  – The study of signs and symbols, and their use or interpretation . Codes and  Conventions  for First Person Shooters: Codes Music, in FPS campaigns there may be tense music to dramatise something.  Conventions Game mechanics - aiming, shooting, running War Multiplayer Campaign Melee weapons Protagonist Antagonist Death