Lion King Marketing Ideas

 The Lion King 1994

If I were to advertise for The Lion King, I would sell Disney based news paper and get The Lion King on the front cover, selling it in many different shops. Making it exclusive and cost more. Using social media such as TikTok, Instagram, etc to show the news paper. 

I would partner with fast food companies to create specific foods and packaging advertising the film. This would also go viral on social media creating synergy between fast food and the internet.

WHAT DID DISNEY DO?:

They created posters of Simba walking out of a cave and some different ones. They used a mix of trailers, posters, billboards and social media but an extensive collection of promotional partnerships and event appearances. 

How did Disney distribute?:

The film was theatrically released in the United States on July 19, 2019, in IMAX and 3D. It is one of the first theatrical films to be released on Disney+.