Remake case study

 CALL OF DUTY

The first Call of Duty installment was released October 29th 2003. Created by Infinity Ward and published by Activision, CoD was advertised by using many ATL and BTL methods. One being trailers: the trailer wasn't explicitly published on Youtube by Call of Duty however a trailer was created - 

 - which people loved. This is an ATL method however it didn't reach many people!

A BTL method would be posters! Posters and trailers tie-in to attract a larger audience. How do they tie-in? They may have used posters for thumbnails of gameplay and trailers.

This is one of the posters and they created it so well. It attracts anyone who likes war, guns, FPS shooters, realism, tanks etc. Having the title so large creates a memory in the viewers mind to not forget it. 

Call of Duty: Vanguard was released 5th November 2021 on all platforms!

Call fo Duty: Vanguard was advertised by creating trailers in real life and making CGI ones. They also made posters and lots of people bought them. Ads on videos were also created based on viewers data which is a BTL advertising method.

Distribution

How did the newest Call of Duty get distributed?:

Call of Duty Vanguard was distributed across all gaming platforms. People bought it online as well as disc. Those are both traditional and contemporary ways of distributing. They created DLC's to invited more people to buy the game for that new content. Releasing updates everyone wanted to keep playing. This is actually all the same for the original Call of Duty! It doesn't have much technological convergency as a lot is the same!

Technological Convergence: The interconnectivity of devices which are becoming more multifunctional