LO2 Recap

 Marketing = how a product is promoted/advertised

Distribution = how a product or brand reaches audiences

Advertising = Methods in which a product can be promoted

Technological Convergence = the interconnectivity of devices which are becoming more multifunctional

Synergy = increased efficiency and profit that occurs as a result of vertical and horizontal promotion. Conglomerates are formed to create synergy in order to cross-promote.