TV Streaming December 2023

• Holding Back - preventing binge watching
• Netflix the only game in town
• Netflix moving into game shows with Squid Game: The Challenge; Amazon chasing live sport
• Micro-analysing their audiences - lots of data
• Early streaming: make everything available all at once. Now, trying out different tactics - some more like linear TV broadcasters. Mix of streaming all at once and linear.
• Viewers are exploiting subscription models: free sub for a month, binge-watch, drop