Deadpool

They used traditional and online ways of marketing but in non-standard ways by advertising the film in the wrong genre by making it a romance poster. Videos released for the film included a public service announcement parody instructing men on how to check for testicular cancer, played during an episode of The Bachelor; holiday messages for Chinese New Year and Australia Day; a cross-promotional video with Manchester United; a video starring Betty White etc.

62% are male - this could be that there is a lot of violence which stereotypically appeals to men. Another reason for this gender surplus is that the main character is a man and he is strong.

In C1 it talks about 'junior management' and this means that it's directed towards youths.