Altman’s Audience Pleasures in media

Genre offers audiences ‘a set of pleasures’, such as:
If you think about a genre such as horror, this will offer audiences visceral pleasure of both excitement and fear, whereas crime or thrillers may offer an intellectual puzzle.

•Emotional pleasures – does the text make the audience happy, sad, nostalgic, etc?

This video is emotional pleasure as it induces happiness

•Visceral pleasures – ‘gut’ responses, such as excitement, fear, laughter.

This is visceral pleasure as it may induce excitement and potentially fear

•Intellectual puzzles – Does the text make the audience think?

This is intellectual as it makes the audience think about what Baby is doing and the music is timed with door slams etc